#Purple urkle strain jaleel series#

Much like T he Fresh Prince of Bel Air, the show was meant to feature Black Americans in a positive light. The show also featured Reginald VelJohnson, who played Carl Winslow, a Chicago police officer with a large family. What started as a one-time appearance became a cultural phenomenon in the early 1990s. White played Steve Urkel, the annoying yet genius neighbor of a Chicago family on ABC’s hit sitcom Family Mattersfor the show’s entire run from 1989 through 1998. Melshenker told Forbes 710 Labs wasn’t looking for a celebrity endorsement, but over the years, conversations organically developed into a partnership. The partnership started when White met 710 Labs founder Brad Melshenker on a flight and the two connected through their love of cannabis and White’s desire to find the best purple cannabis strains. “It made no sense to me, that no company of significance had claimed this lane, so why not me?” “The thing that always stood out to me was there no clear brand leader for fire purple weed,” White told Forbes. Merchandise with the logo will also be sold. The logo for White’s brand of cannabis features a purple Steve Urkel character on sleek black packaging.

#Purple urkle strain jaleel series#

The series of White’s strains will be available in eights, vape pens, and noodle doinks. The brand will start in California and could eventually move to other states and marketplaces. White’s new company will launch April 20, considered a holiday for cannabis users. White’s line features variants of the popular cannabis strain Purple Urkel. Through a partnership with 710 Labs, White has released a new cannabis line called ItsPurpl. ‘One day’ has a funny way of happening a lot faster than we imagine.More than two decades after he put down the suspenders and large red-rimmed glasses, Jaleel White is reintroducing Steve Urkel and getting into the cannabis game.

“I envision product releases in Canada and Europe one day in the future. “I want every state in the union, to keep it all the way real,” said White to Forbes. ItsPurpl products will launch in California’s booming adult-use market this 4/20 (of course), but White and 710 hope to expand their market to other states, and even internationally. Eventually, the team settled on Stefan, a cross between Purple Urkle and The White culitvars, as well as several of the hardiest phenotypes of Purple Urkle. Melshenker and White spent a year trying to track down the best possible Purple Urkle variants. He was on a journey to find the real Purple Urkel from back in the early 2000’s.” “But over the years Jaleel and I became friends and organically our conversations developed into a project. “710 has never been a brand that pursued celebrity deals or endorsements as our agenda has always been quality above all else,” he explained. On Saturday night, White was featured in the opening skit of the Jake Paul-Ben Askren Triller Fight Club alongside Snoop Dogg. 710 Labs founder Brad Melshenker told Forbes that he met White on a flight, and their conversation naturally turned to weed. Actor Jaleel White, known for playing Steve Urkel on the 1990s sitcom Family Matters, is going all out to promote his upcoming ‘Purple Urkle cannabis brand. Many celebrities actively seek out partnerships with weed companies, but this particular collaboration actually happened more organically. It made no sense to me no company of significance had claimed this lane, so why not me?” The thing that always stood out to me was there no clear brand leader for fire purple weed. “At first it was flattering but then it became frustrating seeing and hearing about Purple Urkle in the cannabis marketplace. “Friends and family always thought it was funny to send me bootlegged pics of myself featured on cannabis products in dispensaries across the country,” White told Forbes. Now, after shutting down several attempts to exploit his image, White is ready to officially enter the cannabis space on his own terms. Of course, companies have marketed Purple Urkle products using pictures or illustrations of White in his role as Urkel – but without the actor’s consent. Purple Urkle strains started appearing on the black market in the early 2000s, and have grown in popularity ever since. Eventually, the company also hopes to put edibles on the plate. To start, the company will be selling eighths of flower, vape pens with proprietary live resin pods, and 710’s unique Noodle Doinks – hand-rolled joints using real fusilli noodles as the crutch. White’s new brand ItsPurpl, developed in partnership with 710 Labs, will offer several variants of the popular Purple Urkle strain. Actor Jaleel White, perhaps best known as Steve Urkel from Family Matters, is launching his own personal cannabis brand to celebrate the link between Purple Urkle weed and the character it is named for.